Continuing our series of guest blog posts, Collette Phillip, founder of Brand By Me, opens up 2018 with her piece on why this year is all about you and your personal brand!
“Today you are You, that is truer than true. There is no one alive who is Youer than You.”
I love this quote. It perfectly captures why it’s important to consider and think about your personal brand. Particularly in the world of work.
There’s a lot of buzz about personal branding at the moment. About how to stand out in the workplace or as an entrepreneur (if you work for yourself), present yourself in way that ‘screams success’ and build a huge social following that hang on to your every word.
Yet that doesn’t explain why having a personal brand actually matters.
Your personal brand is who you are and what you stand for. It’s what enables you to do the great stuff only you can do. We all have strengths and even superpowers – those things we’re brilliant at, that no-one else does quite like we do. But unless we truly capture who we are, what we stand for and translate this into what we do, it’s not always easy for others to see the value of it (and act accordingly).
Defining your personal brand is all about identifying what makes you special and linking this to what you do or want to achieve.
Having a powerful personal brand is about delivering this authentically and consistently, no matter what. So people know exactly what to expect from you and buy into what you’re trying to do .
And that’s why talking about personal branding alone misses the mark. Because it only focuses on how you market yourself. Don’t get me wrong, that is helpful but unless you’ve articulated your brand first, it won’t be authentic. Building your personal brand helps you play to your strengths. It helps you attract the opportunities you’re best placed to make the most of. And it helps you develop a reputation and presence around what you do best.
“The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf.” Forbes.com
And that’s why in 2018, it’s time to define brand you. To articulate your specific brand of awesome. Because the world needs what you do so it’s time to work out how you do it differently so you can live up to AND deliver on it.
Collette Philip runs brand and strategy consultancy, Brand by Me. She is passionate about helping ambitious businesses build brilliant brands that win. If you want to find out more about how to build a personal brand, check out her website at brandbyme.co.uk, and/or sign up to her monthly brand action plan (http://brandbyme.co.uk/signup/), full of tips on how to build a brilliant brand – for you and your business!
Ps. If you have a story to share, or would like to write something that would be relevant to women at work, please get in touch via our Contact page and let us know!